Ajigonomi

Bourbon

These iconic snacks have been sold in Japan since the 1980’s. Inside you’ll find rice crackers, bite-sized bean treats, and anchovies.

Common Allergies
Milk, Wheat, Shrimp, Peanuts, Squid, Sesame, Soy
May Contain Traces Of
Egg, Crab
Flavor
Savory
Diet
Non-Vegetarian
Origin
Niigata

Konjac Yokan

Kanai Foods

Konjac and yokan are quite a rare pair. Craftsmen at Kanai Foods have paired azuki beans with a special konjac flour to create this sumptuous yokan treat. The packaging has cute Japanese depictions of a plum flower, sea bream, and Mt. Fuji.

Common Allergies
N/A
May Contain Traces Of
Peanuts, Sesame, Walnut
Flavor
Sweet
Diet
Vegetarian
Origin
Niigata

Rabbit Hozui

Ashida Confectionery

The rabbit is seen as the luckiest sign in the lunar calendar and symbolizes mercy, elegance, and beauty. Here, we see the auspicious rabbit in the form of a sweet hozui, or Japanese style marshmallow. This delicate treat is filled with a creamy white bean paste.

Common Allergies
Egg
May Contain Traces Of
Sesame
Flavor
Sweet
Diet
Vegetarian
Origin
Kyoto

Hatsune Okaki

Sakura Confectionery

Makers at Sakura Confectionery crafted this sweet and spicy rice cracker seasoned with bonito and kelp broth and topped with a sweet soy based sauce. It’s then covered with a dusting of coarse soybean flakes.

Common Allergies
Soy
May Contain Traces Of
Dairy
Flavor
Sweet
Diet
Vegetarian
Origin
Niigata

Hyoroku Mochi

Seika Foods

This exquisitely soft and elastic mochi boasts the bold flavors of seaweed, green tea, and white bean paste. Its packaging and name are inspired by “The Tale of Hyoroku’s Dreams”, a highly acclaimed Japanese story of a man hunting wild mischievous foxes.

Common Allergies
Soy
May Contain Traces Of
Dairy
Flavor
Savory
Diet
Vegetarian
Origin
Kagoshima

Fortune Cookie

Seki Confectionery

These fortune cookies are slightly sweet and have a warm, comforting taste. Inside these cookies you’ll find an omikuji, or fortune. What does 2023 have in store for you?

Common Allergies
Egg, Wheat
May Contain Traces Of
Buckwheat, Peanuts, Dairy
Flavor
Sweet
Diet
Vegetarian
Origin
Kyoto

Negi Miso Senbei

Kiyonoya

Kiyonoya uses miso from Ojiya, Niigata Prefecture to perfectly compliment Fukaya green onions, or negi, for the glaze that coats these fluffy baked rice crackers.

Common Allergies
Wheat, Soy
May Contain Traces Of
Egg, Dairy, Shrimp, Crab, Peanuts
Flavor
Savory
Diet
Vegetarian
Origin
Niigata

Sakuraco Sake Cup

Diversion

Niigata is a major producer of sake, an alcoholic beverage made from fermented rice. The distinct blue and white double circle pattern on the bottom of the cup is strikingly named jenome, a snake’s eye. This specific design is said to enhance the subtle yellow hues of sake. We’ve partnered with Diversion to bring you this timeless classic.

Dishwasher/Microwave Friendly: Yes

Common Allergies
N/A
May Contain Traces Of
N/A
Flavor
N/A
Diet
N/A
Origin
Gifu

Brown Sugar Karinto

Natsume Confectionery

With over 2000 years of history, karinto is a classic in Japanese snack cuisine. Indulge in the satisfying crunch of karinto infused with a rich brown sugar flavor.

Common Allergies
Wheat, Sesame
May Contain Traces Of
N/A
Flavor
Sweet
Diet
Vegetarian
Origin
Aichi

Matcha Anko Dorayaki

Kimura

This dorayaki is characterized by its sweetness, richness, and delicious flavor. The soft, chewy outer layers are the perfect veil for the richly flavored matcha bean paste filling inside.

Common Allergies
Egg, Milk, Wheat, Soy, Japanese yam
May Contain Traces Of
N/A
Flavor
Sweet
Diet
Vegetarian
Origin
Kumamoto

Snow Rabbit Soft Chew

Ishizuka Confectionery

2023 is the year of the rabbit according to the lunar calendar. This perfectly firm sweet chew is modeled after a yukiusagi, or snow rabbit. Snow rabbits are round snow sculptures made to resemble small rabbits with green leaves of evergreen trees for ears and red nuts for eyes. These cute creatures are a quintessential representation of winter.

Common Allergies
Milk, Egg
May Contain Traces Of
N/A
Flavor
Sweet
Diet
Vegetarian
Origin
Kyoto

Bakauke Sesame Rice Crackers

Kuriyama Beika

These crispy bite-sized fried rice snacks have black sesame seeds with honey soy sauce kneaded into the dough, giving them their sweet and savory flavor.

Common Allergies
Wheat, Sesame, Soy
May Contain Traces Of
Shrimp, Crab, Egg, Dairy, Peanuts
Flavor
Savory
Diet
Vegetarian
Origin
Niigata

Echigohime Strawberry Crepe

Kikuya

Makers at Kikuya in Niigata made this western-style pastry using Niigata strawberries called “echigohime”, meaning the princesses of Echigo (modern-day Niigata). The strawberry creme is wrapped in a blanket of fluffy cake.

Common Allergies
Egg, Milk, Wheat, Soy, Japanese yam
May Contain Traces Of
Orange, Walnut, Salmon, Apple, Gelatin, Sesame, Cashew, Almond
Flavor
Sweet
Diet
Vegetarian
Origin
Niigata

True Heart Chocolate

Chirin Confectionery

The crisp colorful coating on these bite-sized morsels is protecting the melt-in-your-mouth chocolate hidden within. Each package of chocolate contains words of gratitude commonly expressed during the start of a new year.

Common Allergies
Soy
May Contain Traces Of
N/A
Flavor
Sweet
Diet
Vegetarian
Origin
Osaka

Genmai Black Bean Houjicha

Shikoen

The craftsmen of Shikoen have created their Genmai Black Bean Houjicha with inspiration from the traditional New Year’s food osechi. Osechi features small side dishes that each represent a different meaning for the new year. Black beans represent strength and health.

Common Allergies
Soy
May Contain Traces Of
N/A
Flavor
Diet
Vegetarian
Origin
Niigata

Niigata Nanban Shrimp Cracker

Echigo Meihan

The nanban shrimp of Niigata are renowned for their red color and shape, which resembles a nanban pepper. These shrimp are caught off the coast of Sado Island, Niigata. From there, the shrimp are made into a paste and carefully kneaded into dough, which is then baked to crisp perfection.

Common Allergies
Egg, Wheat, Shrimp, Soy
May Contain Traces Of
Buckwheat, Dairy, Crab
Flavor
Savory
Diet
Non-Vegetarian
Origin
Niigata
11 / 16
Japanese New Year

As the year of the rabbit begins, those young and old in Niigata prefecture venture out to create snow rabbit structures with thoughts of the auspicious year ahead.

The Heart of Japanese Cuisine

With the breathtaking Hoshitoge Rice Terraces as a foundation, Niigata’s rice products have impressed culinary audiences for decades.

New Year’s in Niigata

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