Sakuraco Logo
snack box
about us
account menu button
Sakuraco Logoaccount menu button
snack box
about us
Top StoriesNewsFood & Drink
Top Stories
Food & Drink

cherry blossoms, hanami, spring

What is Hanami? A Brief History

Christian Closs

Christian Closs


Celebrating spring with a feast beneath the sakura cherry blossoms is a centuries-old Japanese tradition called hanami. Translating to ‘flower viewing’, the practice was initially reserved for a different blossom and the upper class. Nowadays, cherry blossom season in Japan is accessible to and celebrated by anyone.

The History of Hanami

The practice of hanami has its roots in the 8th century. With the Japanese imperial court’s influence and power growing, the nobility first studied the cultural traditions of assertive imperial China to put themselves on the same level. Chinese poets admired the beauty of the plum blossom as the first blossom of spring, and Japanese nobility followed suit.

However, this does not mean that sakura blossoms had no significance at the time. They were already admired for their beauty. The Kojiki, Japanese history’s oldest record dating back to the early 8th century, already mentions a goddess likened to a beautiful cherry blossom. 

Farmers were the first to appreciate cherry blossoms, as they coincided with the rice planting season and were seen as a sign of good fortune and a bountiful harvest to come. Unlike today, however, where cherry blossoms are consciously planted everywhere in Japan, they were somewhat of a rarity in the past.

The Kojiki was written to gather Japan’s orally transmitted history and culture, and in doing so, foretold a shift soon to come in Japan’s close relationship with China. Japan stopped sending cultural envoys to China in the 9th century and began focusing on developing its own unique culture.

Flower viewing and the writing of matching poems remained a luxury for court nobles, but besides ume plum trees, sakura blossoms increasingly found their way into the gardens and minds of the elite throughout the Heian period (794-1185)

Emperors began celebrating cherry blossom parties, solidifying sakura as the blossom to view for hanami. Poets saw the blossoms as a metaphor for life: beautiful yet fleeting.

From the Imperial Court to the Masses

Cherry blossom viewing parties, or hanami, remained a luxury for centuries. The seeds of the hanami popular today were eventually quite literally sown in 1594 when warlord Toyotomi Hideyoshi held several hanami parties with thousands of attendants and ordered hundreds of sakura trees to be planted in Kyoto.

As military rulers shifted their focus to present-day Tokyo, shogun Tokugawa Yoshimune wished to share their beauty with everyday people in 1720. Sakura trees finally appeared on riverbanks throughout the country, and society began to welcome spring by sharing food and drink under their blossoms.

Interested in celebrating the sakura season yourself? Sakuraco sends traditional Japanese sweets, snacks, and tableware to your door. Enjoy a taste of Japan while supporting local Japanese makers every month.

sakuraco traditional japanese snack box

Hanami Now

With cherry blossom viewing suddenly accessible to everyone, sakura trees were set to become a prominent feature of cities nationwide. Today, it’s hard to find a city in Japan that doesn’t have a park or area with at least one row of trees.

Almost every Japanese person will attend at least one hanami gathering every season. Getting together with friends and family is a must, but work events are also not uncommon.

There are no fixed rules for hanami, but sharing food and drink under the cherry blossoms while sitting on a blanket or vinyl sheet is the norm. In addition, there are seasonal Japanese sweets just for the sakura season. However, any food and drink go. Parties start from the morning and can continue until deep into the night. While hanami is often imbued with poetic images of traditional Japan, it can get surprisingly noisy once the Japanese rice wine has gotten to everyone’s head.

This all changes depending on where you are, however. Things tend to be a bit more relaxed in the countryside, but getting a good spot in one of Japan’s cities usually involves reserving a place hours or even days before the planned feast. Parks get very crowded, leading to the practice of yozakura or night sakura becoming ever more popular.

Unlike daytime hanami, yozakura tends to be more mobile. Festival stalls selling food and drinks are set up, and lanterns and illuminated trees are perfect for a nighttime stroll. For city-dwellers short on time or night owls, nighttime cherry blossom viewing is often the only way to see the short-lived blossoms.

Brief Blossoms, New Beginnings

One characteristic of Japanese cherry blossoms often addressed in poetry is their ephemerality. Sakura trees’ peak blossoms last only for about a week, making the timing of one’s hanami gathering difficult. A cherry blossom forecast and calendar are created annually and watched closely by the nation. 

In the past, the fleeting nature of cherry blossoms was most often linked to life, its fleeting beauty, and the circle of death and rebirth. Samurai were frequently likened to cherry blossoms, as they represented the height of humanity in the past but could also have their lives cut short at any time.

There’s no samurai left, so nowadays, the notion of rebirth remains predominantly. Japan’s cherry blossom season coincides with school and university graduations and the hiring season that follows. This means many significant changes and fresh starts in March and April, with the sakura blossoms marking the occasion.

Even without any career or life changes, however, sakura season is always a marker of renewal. Spring temperatures mark a return to public life, and there’s a firm sense of things being set in motion.

Enjoy new Japanese sweets, snacks & tea every month

Discover authentic flavors with Sakuraco

Enjoy new Japanese sweets, snacks & tea every month $32.50 USD

Get Sakuraco package

Leave a Comment

Your email address will not be published. Required fields are marked *

Related Articles

Lake Tama during the day.

Tama Region: Five Interesting Places to Visit!

The Tama Region is a beautiful mixture of nature and history located within western Tokyo. Enjoy your stay in Tama!

May 22, 2024
A festival at Fuchu City, which is home to a racecourse ground.

Racecourse Ground and More: Five Amazing Places in Fuchu City!

If you’re a fan of horse racing, then you surely can’t miss the world-famous racecourse ground in Fuchu. Let’s explore five notable locations of this charming city!

May 21, 2024
Someone playing a koto, one of many traditional Japanese instruments.

Traditional Japanese Instruments: Best Five Ones!

Each traditional Japanese instrument has a rich history and cultural significance, embodying the craftsmanship and artistic expression defining Japan’s musical heritage.

May 21, 2024
Waterfalls in Tokyo.

Waterfalls in Tokyo: Five Enchanting Ones to See! 

If you love nature and want to stay in the city to appreciate it, please check out these five waterfalls in and around Tokyo.

May 20, 2024
Footer background patternFooter background pattern
Subscription & gifts
PricingUpcoming Month’s BoxPast Month’s Box
Today's Offer
Personal GiftCorporate Gift
Support & Information
FAQContact UsCompare to Bokksu

Be the first to know!

Join our newsletter and receive tasty news and deals

AnIchigo Logobrand.
Copyright © 2024 Sakuraco™. All Rights Reserved.

Accepted Payments

Visa payment availableMastercard payment availableAmerican Express payment availableDiscover payment availablePayPal payment available