Niigata, located in the Chubu region of Japan, is a popular area for seasonal holidays for those seeking a unique and memorable experience.

The Hoshitoge Rice Terrace creates a breathtaking landscape showcasing the local farmers’ hard work and dedication.

Snow festivals are the most popular and most loved events in many super cold regions in Japan. The Tokamachi Snow Festival is one of these events.

Niigata Prefecture is famous for incredible natural spots such as mountains and rice fields. Being blessed with natural sceneries, Niigata is also a motherland to many beautiful bird species.

What does it mean when the sakura (cherry blossoms) are at their “peak” bloom, and how is that determined? In Japan, seeing cherry blossoms is a hobby and a way of life.

Tochigi Prefecture is home to fantastic world heritage sites, products, and history. The capital city of Nikko is particularly famous for preserving Edo-era architecture and temples.

If you are looking for a getaway land to enjoy all the best typical attractions of Japan, Nikko’s ancient cultural sites, natural landscapes, and hot springs, are perfect for you!

Japan is no stranger to festivals, but did you know that Japan has some of the most breathtaking winter festivals? Let’s explore some of the best festivals that Japan has to offer during the cold season!

Tochigi is a prefecture famous for its scenic landscape, rich agriculture, and beautiful hot springs to enjoy all year long. One of the best times to enjoy the hot springs is during the winter months!

Koyo (紅葉) is Japanese for red leaves and denotes the autumn-viewing season. Many Japanese people take this time to admire the changing leaves. 

Every year, in Kyoto, they celebrate tsukimi. Though Kyoto is very much a modern place, it has retained a great amount of its pastoral charm. 

One of the best things about the fall is the ginkgo leaves in Japanese gardens and icho namiki (ginkgo avenues). We will walk you through the history of Japanese gardens and the best places for ginkgo tree viewing!