Morihaku Seika

From Gifu

Innovation Rooted in Humble Beginnings

Morihaku Seika has been beloved in Gifu (Central Japan) for over 80 years, known for their unique Arare (Japanese rice crackers) and jellies. But their journey to this place started uncoventionally.

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Morihaku Seika initially started as a dry cleaning store in 1935.

However, due to a fortuitous turn of events following the Second World War, Morihaku Seika was reborn as a company dedicated to making Japanese sweets and snacks.

Today, they have created over 40 unique flavors of arare, perfectly blending the modern and traditional.

Today, they pride themselves on their innovative, award-winning flavors. They are always looking to break the mold and create new twists on classic Japanese snacks to excite their customers, led by CEO Mitsuhiro Mori.

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Delicious Tea, Rich Community

Takayanagi

From: Shizuoka

Delicious Tea, Rich Community

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Kikuichi Arare

The Art of Rice Crackers

Kikuichi

From: Aichi

The Art of Rice Crackers

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Morihaku Seika

Innovation Rooted in Humble Beginnings

Morihaku

From: Gifu

Innovation Rooted in Humble Beginnings

Morihaku Seika has been beloved in Gifu (Central Japan) for over 80 years, known for their unique Arare (Japanese rice crackers) and jellies. But their journey to this place started uncoventionally.

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Kashihara

From: Saitama

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Craftsmanship Rooted in Tradition

Bairindo

From: Saitama

Craftsmanship Rooted in Tradition

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Edo Candy in Modern Tokyo

Amezaiku

From: Tokyo

Edo Candy in Modern Tokyo

Amezaiku is the craft of creating handmade sweets that first appeared in Japan’s Edo Period (1603-1867). Intricate and delicate in nature, Amezaiku is beyond simple sweet making, it is an artistic craft.