The humble baked mochi rice cracker (or Arare) is one a staple of Japanese snacking. But this crispy and crunchy treat has a surprisingly long history, tied to Japanese tradition.

Watch The Trailer

Arare specialists Kikuichi Arare keep this tradition going strong in their local community.

Based in Aichi, their secret is their use of the local speciality Tamari soy sauce, which has a strong umami flavoring.

For generations people have been enjoying Kikuichi Arare’s arare, and will continue to do so for many more.

Creating the arare is a long and sometimes difficult process. But are proud of their work and the joy that they can bring to the local community.

Discover Our Makers

Takayanagi Seicha

Delicious Tea, Rich Community

Takayanagi

From: Shizuoka

Delicious Tea, Rich Community

Hidden among the mountains and lush tea plants in the Makinohara region (Shizuoka Prefecture), you’ll find Takayanagi Seicha. Their goal is to create innovative tea products that highlight the best the area has to offer.

Kikuichi Arare

The Art of Rice Crackers

Kikuichi

From: Aichi

The Art of Rice Crackers

The humble baked mochi rice cracker (or Arare) is one a staple of Japanese snacking. But this crispy and crunchy treat has a surprisingly long history, tied to Japanese tradition.

Morihaku Seika

Innovation Rooted in Humble Beginnings

Morihaku

From: Gifu

Innovation Rooted in Humble Beginnings

Morihaku Seika has been beloved in Gifu (Central Japan) for over 80 years, known for their unique Arare (Japanese rice crackers) and jellies. But their journey to this place started uncoventionally.

Kashihara

Dedicated Cake Craftsmanship

Kashihara

From: Saitama

Dedicated Cake Craftsmanship

Since the early 1900’s, Baumkuchen, the German King of Cakes, has been immensely popular in Japan. But due to the difficulty of making it, there are not many bakers who are capable of making it.

Bairindo

Craftsmanship Rooted in Tradition

Bairindo

From: Saitama

Craftsmanship Rooted in Tradition

Based in the prefecture of Saitama, family owned business Bairindo has been thriving in the area, becoming a point of pride for the prefecture. When people think of Saitama, the sweets of Bairindo often come to mind.

Amezaiku Yoshihara

Edo Candy in Modern Tokyo

Amezaiku

From: Tokyo

Edo Candy in Modern Tokyo

Amezaiku is the craft of creating handmade sweets that first appeared in Japan’s Edo Period (1603-1867). Intricate and delicate in nature, Amezaiku is beyond simple sweet making, it is an artistic craft.