Based in the prefecture of Saitama, family owned business Bairindo has been thriving in the area, becoming a point of pride for the prefecture. When people think of Saitama, the sweets of Bairindo often come to mind.

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For over 150 years, Bairindo has been delighting the people of Saitama.

In particular their SakuSaku senbei, made with fresh ingredients, love and care, and their luxuriously soft Yawaraka cookie have placed them on the map.

but he also makes a special effort to motivate those who make Bairindo’s sweets with heartfelt letters.

At the heart of this business, passed down from generation to generation, is the people involved. CEO Ryota Kuribara not only highly values the experience of his customers,

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