BairindoBairindo

For over 150 years, Bairindo has been delighting the people of Saitama.

In particular their SakuSaku senbei, made with fresh ingredients, love and care, and their luxuriously soft Yawaraka cookie have placed them on the map.

For over 150 years, Bairindo has been delighting the people of Saitama.
but he also makes a special effort to motivate those who make Bairindo’s sweets with heartfelt letters.

At the heart of this business, passed down from generation to generation, is the people involved. CEO Ryota Kuribara not only highly values the experience of his customers,

but he also makes a special effort to motivate those who make Bairindo’s sweets with heartfelt letters.

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