Amezaiku Yoshihara

Hidden among the mountains and lush tea plants in the Makinohara region (Shizuoka Prefecture), you’ll find Takayanagi Seicha. Their goal is to create innovative tea products that highlight the best the area has to offer.

The humble baked mochi rice cracker (or Arare) is one a staple of Japanese snacking. But this crispy and crunchy treat has a surprisingly long history, tied to Japanese tradition.

Morihaku Seika has been beloved in Gifu (Central Japan) for over 80 years, known for their unique Arare (Japanese rice crackers) and jellies. But their journey to this place started uncoventionally.

Since the early 1900’s, Baumkuchen, the German King of Cakes, has been immensely popular in Japan. But due to the difficulty of making it, there are not many bakers who are capable of making it.

Based in the prefecture of Saitama, family owned business Bairindo has been thriving in the area, becoming a point of pride for the prefecture. When people think of Saitama, the sweets of Bairindo often come to mind.

Amezaiku is the craft of creating handmade sweets that first appeared in Japan’s Edo Period (1603-1867). Intricate and delicate in nature, Amezaiku is beyond simple sweet making, it is an artistic craft.