Savor the depth of flavor in this exceptional tea blend—skillfully crafted with sencha, roasted rice, and matcha for a truly refreshing brew.

Smooth apple-flavored cream is sandwiched between crisp, thinly baked senbei that are artfully adorned with tanabata festival motifs. Pleasantly sweet, these pair perfectly with a cup of tea.

Savor the invigorating flavors of these Ginger Senbei, delicately coated with grated ginger and sugared honey, they offer a perfect balance of sweet and spicy.

This konjac jelly is a perfectly refreshing treat during the heat of Japan’s summer months. Infused with peach juice from Yamanashi Prefecture’s delicious peaches, it’s a healthy, low-calorie treat. 

Egg, Dairy, Wheat, Almond, Orange, Cashew, Kiwi, Walnut, Sesame, Soy, Banana, Peach, Apple

Delight in these refreshing gummies that are infused with pear juice from Yamagata Prefecture’s renowned La France pears, which are regarded as the “Queen of Fruits.”

This Peanut Senbei Cookie is crafted by adding additional ingredients to Nanbu senbei—a famous specialty of Iwate Prefecture. With whole peanuts, it has a rich, nutty flavor complemented by a subtle sweetness.

Tenegui, traditional Japanese towels, carry a rich history dating back centuries and have become versatile in everyday life. Infuse a touch of charm into your life with this lovely cat tenegui, crafted from 100% cotton using traditional Japanese weaving methods.

Crafted using 100% domestic glutinous rice, these savory arare have been coated in a flavorful Hokkaido corn powder and a touch of soy sauce.

These small, fried arare capture the smoky essence of iburi gakko and are crafted using 100% glutinous rice from Akita Prefecture.

Savor the cherished flavor of Japanese sweet potato with this treat crafted in the style of anamatto, a traditional confection made by simmering beans in syrup and coating with refined sugar.

Delight in a unique blend of soft rice cake, savory soy sauce, and crunchy walnuts in every bite of this mochi. Encased in an edible oblate wrapper.

Pan means bread in Japanese, and this custard pan is a Japanese classic. Baked with locally sourced wheat, the moist dough envelops a generous, luscious custard filling. Each bite is a moment of indulgence.

Inspired by the rich, serene nature of Tokohu’s Michinoku Trail, this manju-like pastry is crafted from fresh highland milk and butter, offering perfectly mellow flavors and a moist texture.

Experience the irresistible flavors of ebi, or shrimp, tempura in a perfect snack size. Crafted from whole deep-fried small shrimp and seasoned with black pepper, each bite is savory yet tangy.

In Japan, festivals are exciting events where you can also indulge in various foods and snacks. Our founder Ayumi has hand-selected some of her favorite festival flavors to share with you. Which did you receive? 

Scan the booklet QR code for a detailed description and allergy information.

This month, join us as we celebrate the festivals of Tohoku, where art, history, culture, and flavor intertwine to create unforgettable memories.

Encompassing the six prefectures of Aomori, Akita, Iwate, Yamagata, Miyagi, and Fukushima, Tohoku is a region where tradition, nature, and community spirit flourish.

Tohoku boasts stunning natural landscapes, rich agriculture, and historic locations such as Ginzan Onsen—an enchanting, old-world hot spring town nestled in the mountains.

Tohoku, the northeastern region of Japan, comes alive each summer with spectacular summer festivals—captivating visitors with displays of local artistry, music, and dance.

Festivals of Tohoku

Iyemon Matcha Genmaicha

Apple Cream Cookie

Ginger Senbei

Peach Konjac Jelly

Pear Gummies

Peanut Senbei Cookie

Neko Tenegui

Roasted Corn Arare

Iburi Gakko Arare

Sweet Potato Amanatto

Walnut Mochi

Custard Pan

Michinoku Miruru

Mini Shrimp Tempura

Ayumi’s Festival Favorites

Iyemon Matcha Genmaicha

Apple Cream Cookie

Ginger Senbei

Peach Konjac Jelly

Pear Gummies

Peanut Senbei Cookie

Neko Tenegui

Roasted Corn Arare

Iburi Gakko Arare

Sweet Potato Amanatto

Walnut Mochi

Custard Pan

Michinoku Miruru

Mini Shrimp Tempura

Ayumi’s Festival Favorites

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