Japanese New Year
As the year of the rabbit begins, those young and old in Niigata prefecture venture out to create snow rabbit structures with thoughts of the auspicious year ahead.
The Heart of Japanese Cuisine
With the breathtaking Hoshitoge Rice Terraces as a foundation, Niigata’s rice products have impressed culinary audiences for decades.
In Collaboration with the Niigata Prefecture Government
This month, we are immensely proud to have partnered with the Niigata Industrial Creation Organization to bring you sweet and savory snacks only available in this prefecture. Indulge in these culinary delights and become enriched with the customs of Japanese New Year.
New Year’s in Niigata
What's Inside This Box
Snow Rabbit Soft Chew
Rabbit Hozui
True Heart Chocolate
Prefecture Exclusive
Echigohime Strawberry Crepe
Sakuraco Exclusive
Sakuraco Sake Cup
Prefecture Exclusive
Niigata Nanban Shrimp Cracker
Prefecture Exclusive
Hatsune Okaki
Hyoroku Mochi
Fortune Cookie
Prefecture Exclusive
Konjac Yokan
Prefecture Exclusive
Bakauke Sesame Rice Crackers
Prefecture Exclusive
Negi Miso Senbei
Prefecture Exclusive
Ajigonomi
Matcha Anko Dorayaki
Brown Sugar Karinto
Prefecture Exclusive
Genmai Black Bean Houjicha
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Your monthly japanese snack box experience
Our snack boxes feature a carefully curated selection of Japanese snacks, teas, and home goods from local makers that each represent a unique aspect of Japanese Culture.
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Experience a new, authentic part of Japan every month through carefully curated snacks, teas, and home goods made with love
24-Page Culture Guide that accompanies you on an in-depth journey to explore monthly makers, themed articles, and snack info
Each box includes authentic home goods, including ceramics, chopsticks & furoshiki sourced from traditional Japanese makers
Hand-packed and shipped directly from Japan
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