As the year of the rabbit begins, those young and old in Niigata prefecture venture out to create snow rabbit structures with thoughts of the auspicious year ahead.
The Heart of Japanese Cuisine
With the breathtaking Hoshitoge Rice Terraces as a foundation, Niigata’s rice products have impressed culinary audiences for decades.
In Collaboration with the Niigata Prefecture Government
This month, we are immensely proud to have partnered with the Niigata Industrial Creation Organization to bring you sweet and savory snacks only available in this prefecture. Indulge in these culinary delights and become enriched with the customs of Japanese New Year.