Okinawa Sweet Potato: The Perfect Purple Superfood

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The Japanese island of Okinawa has one of the longest life expectancies in the world, as such, the traditional Okinawan diet is one of the healthiest. A staple food of this diet? The Okinawa sweet potato, also called beni imo, purple sweet potato, or Hawaiian sweet potato.

The Okinawan sweet potatoes are so nutritious that they even became Hollywood famous. They were featured on the Oprah Winfrey Show in 2009, then Dr. Oz listed them as one of his top five Superfoods of 2010.

These purple packets of goodness are nutritious, delicious… and gorgeous. The skin of the Okinawan sweet potato is a creamy beige, but inside they are vibrantly purple. They instantly elevate the appearance of any dish they are used in. The potato’s purple flesh is creamy and sweet, with notes of honey. Read on to find out more about these superfood sweet potatoes, including their origins and their nutritional benefits, plus some tasty recipes!

The Origins of the Okinawa Sweet Potato

Although they are called “Okinawan” these purple sweet potatoes actually have their origins in South America. It is believed that in the 1400s, the Spaniards brought the purple sweet potatoes from the Aztec Empire to the Phillipines, and then on to China. 

The sweet potatoes were then introduced to Okinawa in the early 1600’s by Noguni Sokan. Noguni was a Japanese government official who was involved in trading with China. The sweet potatoes adapted so well to the Okinawan climate that they eventually became a staple crop, and their cultivation spread to other regions of Japan.

The beni imo‘s gorgeous purple hue is also what gives it a “super food” status. image via

The Okinawa sweet potatoes are not related to regular potatoes, which are a part of the nightshade family. Instead, like other sweet potatoes, they are a part of the morning glory family.  Okinawa sweet potatoes are often confused with purple yams, another tuber popular in Okinawa and throughout Southeast Asia. However, purple yams, while similar in appearance, are from a different family, and are endemic to Asia. To make matters more confusing, in Okinawa, both Okinawa potatoes and purple yams can be referred to as beni imo.

The Many Health Benefits of Beni Imo

Like another popular Japanese delicacy, kinako, Okinawan sweet potatoes are very good for you, and they’re even sweeter than regular sweet potatoes. Okinawa sweet potatoes’ beautiful, deep purple color is caused by the antioxydant anthocyanin, the same antioxidant found in blueberries, fruit often praised for its high levels of antioxidants. However, Okinawa sweet potatoes contain 150% more antioxidants than blueberries, which makes them a powerful cancer-fighting superfood.

These purple sweet potatoes have plenty of other nutritional benefits too. They contain four times your daily value of vitamin A, half your daily value of vitamin C, as well as manganese, vitamin B6, copper, iron, dietary fiber, and potassium. Studies have also shown that the potatoes have antibacterial and antifungal abilities, and may help with blood sugar regulation.

A Hawaiian variety of the purple sweet potato, known as beni imo in Japanese. image via

How to Introduce Okinawa Sweet Potato into your Diet

With all these nutritional benefits, Okinawan sweet potatoes are a great food to include in your meals. But how do you cook them? The purple sweet potato can be used in many traditional Okinawan and Hawaiian dishes, both sweet and savory. You can also use them in your favorite recipes as a substitute for regular sweet potatoes.

Mashed Okinawan sweet potato is a popular and easy side dish, which originates from the Hawaiian island of Kauai. Here’s a mashed potatoes recipe for you to try at home:


  • 2 medium purple sweet potatoes
  • 1/2 cup coconut milk
  • Salt and sugar to taste (the dish can be served either sweet or savory).

How to cook Mashed Okinawa Sweet Potato

  1. Wash the potatoes
  2. Boil the potatoes for 1 hour, until soft
  3. Let cool
  4. Peel off the skin of the potatoes, then mash 
  5. Mix in the coconut milk, sugar, and salt
  6. Chill before serving

The result is a deep purple puree that is the perfect tropical accompaniment for any meal.

Okinawan sweet potatoes are also delicious when gently roasted in the oven. The heat caramelizes their natural sugars (a dish called yaki imo in Japanese). Another popular Okinawan way of serving them is sliced and deep fried in batter, as tempura. Because purple sweet potatoes are naturally sweet, they are popular in many desserts, including pie, mochi, cheesecake, and Japanese ice cream.

“Beni Imo Tarts” are one of Okinawa’s most popular souvenirs. image via

One of Okinawa’s most popular desserts, and souvenirs, are “Beni Imo Tarts”, also called “Purple Sweet Potato Tarts”. Boats of crispy cooks Okinawan sweet potato are topped with a layer of smooth, sweet potato paste to make a snack so good, you might just eat the whole pack. The tarts are so popular that KitKat has even come out with their own regional flavor mimicking them: a crispy cookie bar with a creamy purple potato coating.

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